Twitter Accounts Will Show Ads That You Do Not Follow

When first announced it would have advertisements in the timeline, the Twitter ensured that they would be relevant, it would be possible to make them disappear and only appear if you follow the account that was advertising. Now, according to the sources site All Things Digital, the initial plan has undergone some modifications that may not please many people.

According to the site, Twitter started to negotiate with advertising agencies a new model of Promoted Tweets, beyond that described in the last month. In the new model brands interested in advertising can show tweets to users other than the following network. And unlike the original model, you would not remove the ad.

It is still not clear how it would be the choice of users who would see the advertisements, but according to All Things D, they would be shown to people who post on Twitter things similar to what the brand is advertising. I understand a tweet sponsored McDonald’s, for example, would be displayed to members of the network who publish a lot about burger or fries. The algorithm used to determine this should be similar to the same that displays the “session Similar to You” in the sidebar.

Tests with such ads, according to Twitter, will start in late September and should affect (at least initially) only a small portion of users. For now they will be shown only on the web version of the service.

 

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