Outerwear from Herno

Anyone who has ever tried a outerwear from Herno has also experienced manufacturer’s main hallmark, cut. Many outerwear is perceived as bylsiga and immobile, this is exactly the opposite. The feeling is the figure-hugging without tightening or compromise with movement. Something that according to Hernos CEO Claudio Marenzi is a result of the brand’s 60 years of experience.

Claudio speaks warmly about the 70-year-old Mario chefstillskäraren, who has worked for Herno for over 50 years.

-He can really push our younger cutter to madness. It is all the time, “does almost like this, but better”. In the end, though, the result is impeccable.

One of many explanations behind the cut is the manufacturer’s ‘ duble ‘ technology, which in simple terms means that the two layers of fabric sewn together by hand after a special pattern. The result is virtually invisible seams and joints, but the technology also gives the garment a special structure and Charter. Jil Sander was one of many private label customers who appreciated the technique, but has also produced Herno outerwear for Prada, Hermès, Armani, and Louis Vuitton.

Claudio Marenzi talks about the concept of a New Tradition as a summary of the brand’s philosophy. A large part of the design language is taken from our own store, but with modern solutions in the form of fabric and lining.Last fall launched the brand including the concept “Flexy” down “; a jacket where the different parts of goose down garment have been injected. Made of a nylon and lycrablanding jacket is extremely flexible and with a weight of only 200 grams. For spring launches brand Bike Project consisting of two jack models, intended for motorcyclists. One of the most advanced features of the jackets is the airbag in the neck which is developed in collaboration with Engine Air Bag. For next autumn will even jackets in nylon and kevlar mixtures in order to protect from light falls from a bicycle or scooter.

-Quality craftsmanship in the company make it possible to create this type of outerwear. We can find new smart solutions precisely because we have the experience, “says Claudio.

How do you experience that customer demand on outerwear changed?

-Today’s consumers set significantly higher demands on function. They want a jacket that you basically can ski in whilst it must be elegant enough to wear in the urban environment. I myself am not very thrilled when extreme functional jackets are worn to affärskostymen but we try to work after basically very classic models, but at the same time make them a little more functional through smart fabrics and feed solutions.Although a classic cashmere coat can be very elegant, it is hardly the ideal for those who want a durable outerwear with good breathability.Style mixing function and elegance are already well established in Italy and even Japan, but I am convinced that it will get even more entrenched in the future.

Herno is together with, for example, Incotex and Boglioli examples of product specialists as recent seasons a pretty big attention. What do you think the increased interest depends on?

-During the 1990s and much of the 21st century, it was believed that the money begat money. I think the economic downturn led us to want to return to the product itself. For me I feel a big part of the fashion houses ‘ communication very outdated. It’s about selling a lifestyle. I think today’s consumers with internet access and a greater flow of information has become much more aware. They want to create their own lifestyle.Perhaps the biggest change is done on younger fashion markets such as Russia and China, where the flashy luxury start to disappear in favor of a more sophisticated style.

Gallery

Herno Jacket in Blue for Men

Herno Jacket in Blue for Men

Source: www.lyst.com

Herno Long Fitted Down Vest

Herno Long Fitted Down Vest

Source: www.garmentory.com

Moncler Padded Sleeve Zip Cardigan in Blue

Moncler Padded Sleeve Zip Cardigan in Blue

Source: www.lyst.co.uk

Parka Duffle Coat

Parka Duffle Coat

Source: hancoats.com

Ollie Edwards 2016 Bloomingdale’s Fall/Winter Men’s …

Ollie Edwards 2016 Bloomingdale’s Fall/Winter Men’s ...

Source: www.thefashionisto.com

Canada Goose Chateau Parka

Canada Goose Chateau Parka

Source: www.saintbernard.com

Buy Authentic Canada Goose Foxe Bomber at Nancie Henry …

Buy Authentic Canada Goose Foxe Bomber at Nancie Henry ...

Source: www.nanciehenry.com

Canada Goose Chateau Parka

Canada Goose Chateau Parka

Source: www.stbernardsports.com

La Bottega Di Lisa – thegreatputonmv

La Bottega Di Lisa – thegreatputonmv

Source: thegreatputonmv.com

KENZO Men’s Printed Tiger T-Shirt – Black

KENZO Men's Printed Tiger T-Shirt - Black

Source: www.coggles.com

Rodd & Gunn Winscombe Jacket/style/BP0730

Rodd & Gunn Winscombe Jacket/style/BP0730

Source: www.saintbernard.com

Canada Goose Men’s Expedition Parka/style/4565M

Canada Goose Men's Expedition Parka/style/4565M

Source: www.saintbernard.com

Canada Goose Men’s Expedition Parka/style/4565M

Canada Goose Men's Expedition Parka/style/4565M

Source: www.saintbernard.com

Burgundy Size: S Matchless

Burgundy Size: S Matchless

Source: www.robert-fuller.co.uk

The North Face Men’s Thermoball Triclimate Jacket/style/A2TCK

The North Face Men's Thermoball Triclimate Jacket/style/A2TCK

Source: www.saintbernard.com

Forzieri Men’s Light Brown Suede Zip Jacket in Brown for …

Forzieri Men's Light Brown Suede Zip Jacket in Brown for ...

Source: www.lyst.com

Jeffery West Moon ‘SPITFIRE’ Leather Lace-Up Shoes in Purple

Jeffery West Moon 'SPITFIRE' Leather Lace-Up Shoes in Purple

Source: www.robert-fuller.co.uk

Alden Boots

Alden Boots

Source: www.lawrencecovell.com

Paul & Friends

Paul & Friends

Source: www.paul-friends.com

The North Face Toddler Girls’ Reversible Mossbud Swirl …

The North Face Toddler Girls' Reversible Mossbud Swirl ...

Source: www.saintbernard.com

Herno – Herno Button Padded Jacket

Herno - Herno Button Padded Jacket

Source: www.italist.com

Herno – Herno Zip-up Padded Coat

Herno - Herno Zip-up Padded Coat

Source: www.italist.com

Lyst

Lyst

Source: www.lyst.com

Herno Men’s Quilted Puffer Jacket in Blue for Men

Herno Men's Quilted Puffer Jacket in Blue for Men

Source: www.lyst.com

Herno Roll Neck Padded Jacket in Natural for Men

Herno Roll Neck Padded Jacket in Natural for Men

Source: www.lyst.com

Herno Removable-Sleeve Wool Coat in Blue

Herno Removable-Sleeve Wool Coat in Blue

Source: www.lyst.co.uk

Herno – Herno Waterlilies Coat

Herno - Herno Waterlilies Coat

Source: www.italist.com

Herno – Herno Quilted Long Down Jacket

Herno - Herno Quilted Long Down Jacket

Source: www.italist.com

Herno Laminar Tech Outerwear for Fall • Selectism

Herno Laminar Tech Outerwear for Fall • Selectism

Source: selectism.com

Herno Reversible Down Jacket – Bianco/nero

Herno Reversible Down Jacket - Bianco/nero

Source: www.italist.com