Activision Blizzard, the company behind the popular collector King Candy Crush games, to a towering billions.
The popular Candy Crush Saga game has quickly become a gold grubbe for King, the Irish company behind the popular app-puzzle game. Activision Blizzard, the collector for King and their portfolio of games for 40 billion Danish kroner.
The Kings biggest hit Candy Crush Saga, made her debut in 2012, and can today count over half a billion users of mobile and tablet-thanks to a colorful, but aggressive bet on freemium-model.
With Activision Blizzard, which today is the world’s fifth-largest gaming provider, are core products aimed at PC and spilkonsoler. It is games like Call Of Duty, World of Warcraft and Diablo which account for 95% of turnover. The acquisition therefore opens up for new users for the company’s Mobile Division, which among other things produces Hearthstone-game.
A sinking ship?
King-the acquisition, however, arouses some critical voices. The Financial Times points out that the challenge for the company is to avoid becoming a ‘one-hit-wonder’. It is recalled that a company like Rovio did not manage to create a new storhit after ‘ Angry Birds ‘, and therefore had to see profits plummet with 73% in just one year.
King, however, has tried to spread Games portfolio, but Candy Crush by standing still dominates the company’s earnings for a third of the profits. Latest quarterly accounts of games the company showed signs of slowdown with a fall of 13 percent in earnings.