MBA Resume for Project Manager
Darden Graduate School of Business Administration Charlottesville, VA
University of Virginia
Candidate for Masters of Business Administration, May 2002
Executive Vice-President, Darden Student Association
William Michael Shermet Award Recipient
Member: Business Technology Club, Marketing Club, Graduate Women in Business
Wake Forest University Winston-Salem, NC
Bachelor of Arts in Economics, cum laude, May 1995
Golden Key National Honor Society; Omicron Delta Epsilon (Economics Honor
Co-founder, Women’s Club Lacrosse Team; Founding member, Chi-Omega
Universidad de Salamanca Salamanca, Spain
Semester study, Spring 1994
Summer 2001 AMERICA ONLINE, INC. Dulles, VA
Online Product Strategy Intern
§ Conducted deal analysis for two leading advertising partners. Developed
recommendations for improving
performance to prevent restructuring of a $75 MM deal. Forecasted shortfall
and analyzed opportunity cost of
meeting partner requirements. Recommended moving $25 MM of online
advertising to offline assets.
§ Developed strategy for better serving women on AOL and marketing AOL’s
expertise in reaching women.
Created profiles of key segments of AOL women for sales and business
development teams. Recommended
product and channel enhancements to improve the member experience for women.
1996-2000 MARKETBRIDGE, INC. Bethesda, MD
Project Management and Team Leadership
§ Managed client case teams of 3-5 Business Analysts and Consultants on
various projects. Responsible for
professional development of team members.
§ Created proposals with Vice Presidents ranging from $100K to $1.5 MM per
project. Developed work
plans, scoped projects, and determined resource requirements.
§ Led a firm-wide initiative to improve training, knowledge sharing and
career planning that resulted in a total
redesign of professional development processes.
Strategy Development and Business Planning
§ Devised a premiere customer extranet strategy for a leading computer and
data services company. Identified
the value proposition and requirements, resulting in Board approval of an
initial investment of $15 MM.
§ Designed an improved market coverage strategy for a Fortune 100 office
equipment manufacturer in
Germany and the UK. Introduction of new sales channels led to achievement of
targets at lower cost.
Research and Analysis
§ Built an activity-based costing model to determine selling costs, by sales
method, for a U.S. rail
transportation company. Uncovered the key drivers of cost and opportunities
to increase capacity.
§ Conducted user requirement interviews with key stakeholders in the IPO
process for a major investment
bank. Synthesized results for incorporation into web-site development.
1995-1996 NATIONAL WESTMINSTER BANK, N.A. London, UK
§ Researched customer profiles to aid in marketing campaigns. Identified
cross-sell and up-sell opportunities.
§ Developed and implemented a plan to communicate bank’s sale of its U.S.
PERSONAL Hobbies include cooking, lacrosse and travel. Recent trips to Peru
(including hiking the Incan Trail to
Machu Picchu) and the Middle East (including Egypt, Israel and Jordan).
Resume for Research and Development Manager