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MBA Resume for Circulation Manager

EDUCATION
DARDEN GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Charlottesville, VA
UNIVERSITY OF VIRGINIA
Candidate for Masters of Business Administration, May 2002
Vice President of Finance, Business Technology Club
Vice President of Career Services, Graduate Women in Business (GWIB)
Darden Judiciary Committee Representative to the University of Virginia
GMAT: 720
VASSAR COLLEGE Poughkeepsie, NY
Bachelor of Arts in History, May 1997
Elected to Senior Class Council; Appointed by Dean of Students to be a Resident Advisor

EXPERIENCE
LEHMAN BROTHERS San Francisco, CA
Summer 2001 Summer Associate, Private Client Services New York, NY
Identified and created database of more than 1300 “warm leads” from high net worth individuals and
corporate prospects.
Prepared tax-aware asset allocation models for investment portfolios based on investors’ income
needs and risk tolerance.
Researched equities, analyzing valuation models relative to the industry. Forecasted strategic
implications of economic environment. Prepared client presentations for individual securities.
Developed a model to identify lucrative bond inventory.
NATIONAL GEOGRAPHIC SOCIETY Washington, DC
1998-2000 Circulation Planning Manager, Traveler, Adventure, and World Magazines
Developed long-range strategic plans for Traveler and Adventure. Helped Adventure grow from a
newly-launched magazine in 1999 to a magazine with nearly $4MM in revenue in 2000.
Detected a $900K error in Traveler’s budget and formulated a solution to minimize the impact on
profit margin while maintaining circulation at budgeted levels.
Prepared circulation budget for World Magazine, which had nearly one million subscribers and
$12MM in circulation revenue.
Acted as liaison between Corporate Finance and Marketing Departments to implement a cost
measurement system, reducing company-wide direct mail costs by more than $1MM annually.
Analyzed budget variance and recommended areas for improvement to Vice President of Circulation.
THE NEW REPUBLIC Washington, DC
1997-1998 National weekly magazine devoted to politics and the arts.
Circulation Manager, 1998
Directed circulation department, which generated 75% of the magazine’s revenue.
Planned all subscriber acquisition campaigns and managed design, production, pricing, and source
testing processes. Evaluated program effectiveness for use in subsequent campaigns.
Managed all customer retention efforts, maintaining a renewal rate 50% above the industry average.
Improved online ordering system to enable instantaneous processing of subscription orders and
customer service requests. Decreased customer service costs by 75%.
Arranged advertising exchanges with other publications to increase visibility.
Recruited, trained, and supervised Circulation Assistant.
Circulation Assistant, 1997
Negotiated contracts with subscription agencies that accounted for 20% of the company’s revenue.
Evaluated the strategic intent of companies that wanted subscriber information. Approved or denied
their requests.

PERSONAL
Volunteer, Recording for the Blind and Dyslexic.

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