Watchmaking companies are only slowly perceiving the woman as a potential customer. All the more pleasing that Audemars Piguet is celebrating the 40th anniversary of the “Royal Oak” with a very feminine new edition.
Dedicated to ladies’ watches , which have made it a classic, one spontaneously names only three: Rolex, the “Reverso” by Jaeger-LeCoultre and the “Royal Oak” by Audemars Piguet. The first ladies version of the men ‘s watch presented in 1972 designed Jacqueline Dimier, one of the few – and one of the most important – watch designers.
Until 1999, the Swiss created numerous models for Audemars Piguet, but her most important design remains the smaller, no less elegant ladies version of the AP classic by Gérald Genta.At first, the shopkeeper was a shopkeeper, because the clock with the octagonal housing appeared even more extreme than anything that was on the market at the time for the experimenting 70s.
What is important for women buying watches?
The venture paid off for Audemars Piguet.The “Royal Oak” is today considered a revolutionary design, which triggered a new, extremely creative era in the clock design.The Audemars Piguet will now defend their reputation as one of the most innovative Swiss watchmakers, virtuoso with technology and classic as well as unconventional materials such as platinum, carbon, bronze, rubber, ceramics and titanium. This alone is a small sensation.
The Royal Oak Frosted Gold, presented for the 40th anniversary of the “Royal Oak” for women, is the most important novelty for the Le Brassus manufactory. In November, it was presented to an international, exclusively female audience at a glamorous event in Florence , Audemars Piguet, according to the Embassy, takes women seriously.
A watch entirely made of women’s hand
In fact, the watch is the first serious attempt by the watch industry to get close to the modern woman.This year’s collaboration between Roger Dubuis and the Parisian haute couture shoemaker Massaro and of Jaeger-LeCoultre with Christian Louboutin was a bit too much, the “Royal Oak Frosted Gold” is a well thought-out watch for ladies.For the first time, it was entirely from women’s hands: they asked Carolina Bucci to adapt the classic design by Jacqueline Dimier to the taste of the times.
The choice is quite clever, after all, Carolina Bucci, a living jeweler dynasty living in London, is one of the most interesting contemporary jewelery designers .Their designs, created in the family-owned studios, are humorous, portable and at the same time of such excellent quality that they are also suitable as heirlooms.To combine this time-frame with a timeless design and to equip the watch – at least in the 37-mm version – with a mechanical work, is almost as if Audemars Piguet had read the thoughts of (potential) female customers.
Round diamond studded
And that would like a fashionable accessory for the wrist, which is just as luxurious as everyday – and can be combined with many statement bracelets for the instagram-suited “arm party” .For this, the watch is made as follows:Machined with a Florentine version of the century-old hammer-hammering technique, for which Bucci uses a tool with a diamond tip, the clock sparkles as if it were round diamond pavé.
That it is not so, makes it all the more modern.In addition, and this merit is not to be underestimated, the “Royal Oak Frosted Gold” is probably the only wearable watch in rose gold at jibin123.com– who would like to be safe, it can also be in white gold.