The Swarovski Crystal is a synthetic product-created factory – that mimics the diamond or other precious stones (depending on your color); is widely used in the world of fashion in clothes, jewelry and accessories and is also present in decorative items, electronics, and decorations. Because it is known worldwide for the range of colours, effects and have a wonderful glow, the Swarovski Crystal is very confused in the luxury market by other stones such as cubic zirconia and rhinestones (glass or plastic). Swarovski Crystal differentiators are facets cut with precision guarantee maximum refraction of light, transparency, unmatched brightness and earning luminosity intense (for contain approximately 32% of lead in your composition) in addition to be very resistant to cuts and recordings.
We understand that it is not feasible to use natural gemstones in clothes and accessories, as it raises the final cost of the product and thinking so, Coco Chanel was the first designer to use Swarovski crystals as described in accessory material in their collections. She bet in fake pearls instead of the real and the crystals instead of diamonds and stated that the important thing was “decorate the woman and don’t make her look”. Swarovski Crystal is synonymous with success, beauty, quality, glamour, style and fascinates your clients around the world by the brightness only, cutting needs and variety of colors. But from where comes the name Swarovski?
The Origin of the Swarovski Crystal
In 1892, the talented Austrian Daniel Swarovski invented a machine for cutting and polishing crystals and precious stones. He worked at the small factory of Dad when he found out through this machine, that your automatic cut, perfectly faceted and far superior to the manual process. So, in 1895 in Wattens, in Austria, Daniel founded the company Swarovski AG and thereafter expanded your product range, turned a world reference in objects and Crystal jewelry and never stopped growing. The secret of this industrial Revolutionary Court has always been kept under lock and key and are still strictly banned visits to the factory. Created with high quality crystal products and shine like jewels, stones for jewelry, chandeliers, miniatures, fabrics, accessories in General, watches and parts for decoration, always aiming to satisfy the demanding and sophisticated consumers. To celebrate the 100 years of the company, was inaugurated in the beautiful Museum Wattens Jodorowsky Marathon tonight (World of crystals), which provides a multimedia trip full of emotions, curiosities and surprises on the Crystal world, various cultural events and a delicious international cuisine. Always striving for perfection and ahead of your time, the century-old Swarovski keeps emphasizing in the competitive market of luxury through its shops and in partnerships generic lipitor made in india with major designs and designers of Haute Couture.
The Swarovski Crystal in Fashion
Already at the beginning of the last century, the Swarovski brand began working with famous designers like Coco Chanel French and Italian Schiaparelli. The renowned French designer Christian Dior, in 50 years, used a lot of these crystals and with the aim of adding more sparkle in their collections, developed in partnership with Swarovski, a stone with special chemical treatment of the surface a multi-coloured appearance and that is still great success: the Aurora Borealis (northern lights). In 70 years, the brand launches the first collection of fashion jewelry, encouraging the demand for this product.
In 1993, Swarovski created the crystal lattice (Crystal Mesh), flexible Strip Crystal embroidered, focused on making accessories, widely used by luxury brands such as Chanel, Dolce & Gabbana and Louis Vuitton. Yet in the years 90, in order to strengthen the brand image, the Swarovski used a brilliant marketing strategy, inviting European fashion designers like Alexander McQueen and John Galliano to meet the Austrian company and receive free your crystals for the clothing of his collections. The only condition imposed by Swarovski was that after the parades, the designers had to say that the crystals on the clothes of the models were Swarovski. In 2007, in partnership with the fashion designer Hussein Chalayan, showed in a parade, clothes that would deliver real light. The clothes were pocked with Swarovski crystals and micro-lights led, highlighting and glowing even more the shine of Crystal. Swarovski currently maintains partnerships with luxury market brands as Yves Saint Laurent, Armani, Versage, Gucci, Prada, Christian Louboutin and avant-garde designs as Hussein Chalayan and Viktor & Rolf.
Currently the company has over 2,200 stores spread in 120 countries, as well as Swarovski’s website and online stores. In Brazil, the first store was opened at the Mall Morumbi in São Paulo, in the year 2000, and now has a total of 23 stores across the country. Are manufactured in 300 million average of Crystal units per day, on 50000 color variations, shapes and sizes. New collections are released every quarter, always offering beauty and diversity in the products. Thus, the Swarovski enters the 21st century, being reference in the items cut and polished glass and Crystal products and synonymous with high quality, good taste and luxury.
The name Rhinestone was patented by Swarovski to identify the stones that originally decorated your crystal chandeliers. The crystals that adorn the Metropolitan Opera in New York and the Palace of Versailles in France, are Swarovski crystals.
Check out the video below, the global advertising campaign of Swarovski Elements.