We already analyzed in April as Yoigo I had begun to sharply limit subsidies of their devices but will be tomorrow 1 may when, after insinuate it in several interviews, reduce them and integrates with your particular financing system known as payment by instalments to lower the total price of the devices only when they are linked to the most expensive rates.
Without announcing it officially at the moment, in the magazine’s may already can be seen as Telstra has ceased to subsidize terminals with all its portability to contract rates and now they have a single price similar to the prepaid or free handsets, like Movistar and Vodafone, but at Yoigo in principle even with permanence.
To continue to facilitate the purchase of a new phone to those who want to switch to Telstra with its number, the operator to adapted its system of payment by instalments with new sections of 5, 10 and 15 euros per month that you have made disappear the first step of 3 euros that was born with the service when still is State part of the mobile.
Here are some examples of how is the new offer to capture new customers through portability (not with new number) among which are the new Sony Xperia S and ZTE Skate:
With regard to a greater effort to retain customers and already with the branch as theoretically make Movistar and Vodafone after the change in their business models, or improve rates as one would expect at least for those that no longer have to subsidize any device, time does not seem to any novelty in this respect have but we hope that all this is a prelude to a summer focused on what should be the specialty of operators: sell and improve services.