Soon, Facebook Can Track the Movements You Make with the Mouse on the Pages of the Service

If you are paranoid with your privacy on the Web, this news may cause you goose bumps: according to The Wall Street Journal, the Facebook is planning to track the movements that your users run with the mouse cursor to access the service pages.

This type of procedure can help designers, information architects and the like to better position the resources of the social network. However, Facebook itself has acknowledged, through its chief Ken Rudin analysis that the main purpose of the idea is to improve the effectiveness of ads on the service.

For this purpose, the ideal would be to track the users’ eye movements to know what they notice first or ignoring, for example. Facebook could then cross these data with the information already collected, as tanned, clicks, time spent on pages, geographic location, among others.

It may not even be possible to analyze eye movements on a large scale (requires cameras, volunteers and such), but tracking the mouse movements, but with the advantage of this acyclovir option to show able to offer such relevant data as: time the user keeps the cursor on top of a banner before clicking, how quickly he rolled the page after an ad appears on your timeline, if people prefer to click a link or image that accompanies it and so on.

Technology to collect and analyze this data Facebook already has. Ken Rudin told the Wall Street Journal that tests are being done. The executive just did not make clear whether screening will be implemented as standard, limited to say probably know within “a couple of months.”

Anyway, it should be emphasized that this type of screening is not new, because it is not difficult to develop a type of software. The difference here is that Facebook has systems analysis very advanced data, including capable of providing results in real time, verifying, for example, what kind of ad does better in a campaign in progress.