The Japanese smartphone manufacturer may not fulfil own expectations for sales, and downgrades.
It is not quite as good as the Japanese Sony could ask for when it comes to sales of smartphones, writes Reuters.
Sony does not expect to be able to generate a surplus of smartphones, as the sale of phones do not meet the company’s expectations.
Sony has adjusted this year’s forecasts, and now expects to sell 43 million smartphones, which is 14 percent below expectations on 50 million phones. This allows all proceeds be lost, and the company is hitting probably a result around zero.
This means that Sony will have to rethink its strategy, and the company’s newly appointed Chief Financial Officer, says the company Guerrero Yoshida, is considering changing the number of telephones in their portfolio, like considering telecommunications ‘ life cycle, who votes when a phone is replaced by another.