The Facebook makes changes regularly in the news feed algorithm to try to improve the quality of displayed content. After decreasing the weight of memes and increase the amount of news, the target this time are the clickbaits, posts that induce the user to click on a link to access external pages, which rarely offer truly useful content.
Calls such as “You will not believe what happened to this woman” or “This video will make your head explode” are typical examples of game-clicks posts. They often attract attention because, as they are quite clicked, tend to appear to more people, creating a viral effect on Facebook. Who generates such content also end up benefiting from the increase in advertising revenue.
But of course people do not click this type of content because like: according to the survey of Facebook, in 80% of the time users “prefer calls to help them decide whether they want to read the entire article before you click the link”.
To determine whether a post is hunting-clicks or not, Facebook will consider factors such as the time taken to read the content. If a person clicks on the link and immediately go back to Facebook, it probably means that she did not find what he wanted – and therefore it is likely to be a clickbait. If this happens often, the post will have less weight in the news feed.
Another point to be considered by Facebook is the interaction with the content. The idea of social networking is that if many people clicked on a link, but few likes or shared the post with your friends, probably the content is not very important.
According to Facebook, a small number of pages that often publish game-click content will notice a drop in the range of posts “in the coming months.” The company thanks.