If until yesterday sit at a fashion show was the privilege of the few lucky but most selected guests including buyers, journalists and well-known faces, from today to secure a front row seat in an exclusive parterre simply turn on the phone.
The idea came to Domenico Dolce and Stefano Gabbana for the second time offer to fans, and why not to customers because of the distance they can not attend the event, the opportunity to be present, even if only virtually, to the fashion house parades included in the calendar of ‘upcoming Milan event.
The famous duo of fashion, is not new to initiatives aiming to reach the greatest number of consumers and fashion victim through the use of modern technologies. After the success of last season tramadol with the reality-backstage that daily illustrated step by step quivering days that precede the parades onyoutube channel Dolce & Gabbana, the two Italian designers will provide another opportunity to consolidate the already good relationship with fashionistas of the network by making available to all the two parades around the corner. They will be smart phones to do the lion’s share of this new initiative.
The owners of iPhone and Android Mobile Device fact can follow live streaming presentation of the 2010/2011 autumn-winter collections of Dolce & Gabbana D & G as well as connecting to the portal live.dolcegabbana.mobi. The event is scheduled for February 25 at 15:00 to follow the D & G fashion show while for February 28 at 13.00 for those wishing to participate in the runway show Dolce & Gabbana.