In Casio they know of watches. There is no doubt about that. This Japanese company put on the market its first digital wristwatch four decades ago, and was the first to realize the potential of these watches if they were added additional functions such as calculator, games, alarms, calendar, and , Even a remote control.
Surely many of you who lived your childhood in the 80’s remember the mythical CMD40, one of the Casio models that allowed us to change the television channel from the clock.
With these precedents, and given the potential for growth that seems to have the market for smart watches, it is not strange that Casio has noticed it. Moreover, Kazuo Kashio, one of the four brothers who participated in the company’s founding, told The Wall Street Journal that they are almost ready to land in this market. But the interesting thing is that its approach is very different from that of Apple, LG, Sony and the other companies that are currently struggling to get a piece of this palatable cake.
Casio Relies On Your Experience
Kashio seems to be convinced that his baggage places his company in a very comfortable position to reach the consumer market with more force than they lipitor to buy online have so far displayed the brands that are already in it. In fact, he has anticipated that his intention is not to launch an intelligent device, which also incorporates the functions of a watch.They want to make full-time watches, but enriched with “smart” functions. Your starting point, of course, is different.
But this manager has gone even further by ensuring that his proposals will have a resilience suitable for heavy and sloppy daily use; They will be easy to use, and they will be beautiful. But this is not all. They want to launch them with a price as competitive as possible. And they have Apple in the spotlight. According to computergees, its first proposal will have a price similar to the cheaper version of Apple Watch , which in Europe starts from 419 euros.
We only have one question to solve: when will they have it ready? It seems they are hoping to release it in Japan and the United States by the end of next March. But this first model will not be suitable for all audiences because, according to Kashio, have designed for men who want to use it in their free time and while playing sports. We’ll see how it works out for them.