And a Watch Weighs Just 40 Grams

Watch brands are more reminiscent of the home and the offer for women is finally getting bigger. Gadgets and sophisticated technology drive the prices of some specimens to dizzying heights.

What you can say about the Swiss – a generous deal with money does not belong to it.All the more astonishing is what the guy in the video of the luxury watch company Moser & Cie.:In the search for the Swiss identity he throws among other things with cash around and enters into communion with a cow.

Edouard Meylan, the lead actor of the strip, is also CEO of the brand;and he has to grin when he presents the video at the Geneva Watchmaking.He had to point out that his watches were made almost 100 percent in Switzerland, he says, the King likes to make a fool of himself.And so he does not even write “Swiss Made” on his models – because the two words would only be available for a production depth of 60 percent on the spot.

Find out more about the latest news at the watch fair here

Moser is a small brand on the industry showcased with the dizzying prices, but has set a big theme: almost all brands emphasize their savoir-faire, their affinity with the home.Other topics: The women are interesting as never before , there are felt over-proportionally many moon phases to see – and younger offerers like to deal with authors.

In feminine models, IWC – traditionally male-shaped -, Jaeger-LeCoultre and, of course, Piaget – emerge. IWC has redesigned its entire “Da Vinci” line, and everything from the entry-level model to the highly complex manufac- turing caliber with Tourbillon is available. The price ranged from approx. 5600 euros to around 100,000 euros.

It is striking that a high proportion of total production is sold to women .At Jaeger-LeCoultre, the 45 percent – and after the 80th birthday of the “Reverso” change-over clock in 2016, the “Rendez-Vous” is now on the market and very successful.

The most complex model “Sonatina” has a date calendar function – you can set a star on the guilloched dial to the desired time, and when the time comes, a bell strike (28,800 euros in rose gold ).

You can read more about watch icons like the “Reverso” here

The most harmonious design Piaget offers with its “Altiplano High Jewelery”.The dark blue dial shimmers, the bezel is covered with a ring of diamonds – and the Tourbillon can be recognized at two o’clock.208,000 euros beat, the collection is limited to 38 pieces.

Roger Dubuis and Richard Mille put the counterpoint for men.The special model “Excalibur Spider Pirelli Double Flying Tourbillon” by Roger Dubuis has the advantage that in a bracelet rubber was used by the Pirelli tires on which Lewis Hamilton won the last Grand Prix in Monte Carlo.The piece is not for the restrained contemporaries – and with 324,000 euro probably also not calculated for the working population.

Against Richard Milles “RM 50-03 McLaren F1” is but almost still a bargain. It costs 1.085.000 Euro. It weighs only 40 grams. This is made possible by the material graph, which according to the manufacturer is six times lighter and 200 times more stable than steel. 70 hours of gear reserve at hand lift, a tourbillon and a limit of 75 pieces are available. This can be considered madness. But the world would be poorer without such treasures.